Blog

For many business-to-business (B2B) services and solutions, your main competition is often not what you think it is. When I speak with clients and ask them who their competition is I’ll usually get a couple of common responses. The first response is “we don’t have any competition”. Unless you're truly...

There’s a quote I just love that’s attributed to Jim Barksdale, former Netscape CEO and backer of Spread Networks, the dark fibre company in Michael Lewis’ excellent book Flash Boys. If we have data, let’s look at data. If all we have are opinions, let’s go with mine. The...