Our stories

We share a collection of posts about us, our business, and our insights.

After a long lay-off over the last two months, mainly due to a lot of travelling and client work, I finally decided I needed to bite the bullet and get back into training. I’ve set myself a goal of completing the Outlaw Half triathlon next year, which...

Hiring a Country Manager to drive expansion into a specific international market is a critical decision CEOs make on their growth journey. Market-dependant factors, cultural differences, and cross-border organisational challenges are just a few of the many issues that companies face. At Mutual Benefits we’ve...

In his book, Delivering Happiness, Tony Hsieh, CEO of Zappos, talks about the similarities between poker and business. After co-founding and selling the internet advertising network LinkExchange to Microsoft in 1999 for $265 million, Tony got into playing poker. I guess when you’ve made that kind...

Business-to-business (B2B) startups have a particular challenge when it comes to developing repeatable and sustainable revenue. As a startup you go through several phases as you refine your proposition, business model and target markets. It’s an iterative process, perfectly captured in Eric Ries’ “Lean Startup“. But...

The term “breakthrough” refers to a significant or sudden advance or development. We often think of breakthroughs happening in areas such as scientific research or in athletic endeavors, but breakthroughs in performance can happen to all of us in our business, professional and personal lives....

Nobel laureate Daniel Kahneman, professor emeritus of Psychology at Princeton University, is widely regognised as the father of the field of research known as “cognitive biases”. In 2010 his work reached a wider audience with his popular a TED talk “The riddle of experience vs. memory”...

Mutual Benefits has been participating and partnering with NOAH since 2009; it’s an event that always delivers on the quality of companies and investors across the European digital ecosystem. Indeed, NOAH’s past list of scale-ups reveals a “who’s who” of Unicorns attending conferences in London and...

There’s a quote I just love that’s attributed to Jim Barksdale, former Netscape CEO and backer of Spread Networks, the dark fibre company in Michael Lewis’ excellent book Flash Boys. If we have data, let’s look at data. If all we have are opinions, let’s go with...

Imagine that you’re standing at the water’s edge, looking down into an inviting lake. What do you do? Jump right in with a great big splash or carefully lower yourself until you’re fully submerged then then swim off? If you’re the entrepreneurial type, you will...

We’ve all heard the saying: “You’ve gotta kiss a lot of frogs before you meet a prince”. Whilst it’s not recorded who coined that famous quip, I like to think they probably worked in sales or business development. And, more specifically, that saying is most...

CEOs of organisations from start-ups to global corporates rightly pay attention to the culture of their organisations. As Peter Drucker once said, “Culture eats strategy for breakfast”. Whether it’s something that’s been consciously developed or simply evolved over time, culture is essentially “how we do things...

It’s become a bit of a cliché to say that starting and scaling a business is “a marathon, not a sprint”. Of course, it’s true that any significant project requires focus and determination to complete. As someone who’s been guilty of using the phrase too,...

For many business-to-business (B2B) services and solutions, your main competition is often not what you think it is. When I speak with clients and ask them who their competition is I’ll usually get a couple of common responses. The first response is “we don’t have any competition”....

Here’s a question that I’ve asked many entrepreneurs in the past. “Why are you in business?” It’s not always phrased in that way, often I’ve asked about their ambition for their business, or where they want to take it over the next 3-5 years. Sometimes,...